The Art of Indirect Selling: How Teams Are Wooing LeBron James in a New Era of Free Agency The NBA's top prize, LeBron James, is a free agent facing a multitude of suitors vying for his attention.
As the weeks tick by and the decision draws closer, teams are resorting to creative tactics to get their message across. Some have opted for an unconventional method: voice memos.
While James has always been a highly sought after player, this year's courtship is taking on a new form.