FSSAI Takes Aim at Dabur's Misleading Marketing Claims The Food Safety and Standards Authority of India (FSSAI) has finally taken a firm stance against Dabur's dubious marketing practices.
The authority has prohibited the company from selling products that make exaggerated "100 per cent" claims, which are likely to mislead consumers.
Dabur's product catalog is vast and varied, but its labeling has been under scrutiny for some time. Several food items on Dabur's website feature "100 per cent" claims that are unverifiable and deceptive.