How an OpenAI Influencer Trip Backfired OpenAI, one of the leading players in artificial intelligence, has found itself at the center of a public relations debacle after its influencer marketing experiment went awry.
The company's "brand trip" for a select group of social media influencers was intended to promote its products and services, but it ultimately highlighted the darker side of influencer marketing.
The event, which took place outside New York City over the weekend, brought together several high profile influencers who were treated to luxurious activities and events at OpenAI's expense.