The Cannes Conundrum: Hollywood's Risk Averse Retreat from the Croisette The glamour of the French Riviera and the prestige of the Palais des Festivals have long been a siren song for Hollywood studios.
However, this year's absence of high profile premieres suggests that something has shifted in the relationship between Tinseltown and the festival formerly known as the "temple of cinema.
" Thierry Frémaux's efforts to woo studio executives back to Cannes have been met with silence.