The World Cup's Branding Stranglehold: A Heavy Hand for Local Businesses The FIFA World Cup is a spectacle that brings together fans, nations, and billions of dollars in sponsorship deals.
Amidst the excitement lies a complex web of intellectual property rules that can be overwhelming for local businesses trying to capitalize on the tournament's visitor surge.
As Toronto prepares to host six matches at its stadium, bars, restaurants, and establishments are navigating strict branding guidelines set by FIFA.