Apple's iPhone and Mac Sales Keep Growing Despite RAM Shortages As the world struggles with a global memory shortage, Apple's iPhone and Mac sales are defying expectations.
The company's decision to raise prices across its product lines in June has sent shockwaves through the industry, but it also represents an opportunity for Apple to demonstrate that its premium pricing model can withstand even the most unexpected shocks.
The numbers tell a story of success: iPhone sales jumped 22 percent to $54. 25 billion, while Mac sales increased 29 percent to $10. 35 billion in Apple's third quarter earnings report.